Be the Brand

If I had just waited 3 more days to post this, I could pretend that I am writing a 31 day series in November and that I am right on track. Except that November only has 30 days…so I guess I will just stick with the truth. I am going to complete my 31 days series on cultivating a life of intention with a measure of grace. It might extend on into 2013, but I will finish it.

Before I jump into the topic of motherhood, I want to talk about one additional way that I try to be intentional in personal growth, and that is the evaluation, defining, and redefining of who I am and what my life is about. My roles and goals, my purposes and my priorities. I briefly touched on this when I wrote about Know Yourself, Accept Yourself, but that post was really more about letting go of the things we are not, and today is more about defining and intentionally BEING who we desire to be.

Like many young adults, I struggled with answering the age old question, “What do I want to do with my life?” I have always had many differing interests and never felt like I could pick just one to devote myself entirely to. Now that I have settled into adulthood, I have learned that you don’t have to pick only one, but that it’s okay to pursue varying interests at different seasons of your life. So, like Diane, I haven’t always known exactly what I wanted to do with my life.


I have always known the kind of woman that I wanted to be.

I have been so blessed in my life to have been surrounded and mentored by some pretty amazing women and as a result, I have always known the kind of woman that I wanted to be, and I regularly re-evaluate my life and my priorities to make sure that I am intentional about BEING this woman.

While at Allume, I had the privilege of attending a session led by Stephanie Bryant, the co-founder of (in)courage and quite the creative mastermind when it comes to marketing and branding. Although her target audience is mostly made up of professionals, her message and her method is applicable to each and every person that desires to live with purpose and intention.

Stephanie says that you have a brand whether your take care of it or not.  What does she mean by brand and how does that apply to the everyday person? Your brand is simply who people know you to be. It is who your children, your husband, your friends, your family, your church, and your community knows you to be.

Who are you to these people and are you consistent in your “message”?

What are you known for?

What do you want to be known for?

Stephanie says that your brand is simply…

“Developing who you are, to reveal more of who God is, in the way only you can, for the good of others.”

Whenever I have one of my impromptu personal life evaluation sessions (usually brought on by a lot of changes, stress, or busyness in my life), I always begin my listing my roles in order of importance.

I am…a child of God, a wife, a mother, a homemaker, a home educator, a minister, a blogger, a creative soul, and somewhere in there is just me – self-care, random interests, etc. After I list out my roles, I begin to think about who I desire to be in each of those areas and what my priorities are as it relates to each one.

About 2 years ago, I wrote out a personal mission statement. I have since added to that statement, and I now have what I feel is a mission statement that encompasses the all of who I am and who I want to be. My personal mission statement provides me with the evaluation tool necessary to keep my life, my roles, goals and priorities in check to make sure that I am being intentional in BEING the woman that God has called me to be.

My personal mission statement is…

“To bring glory to God through a life lived by faith, obedience, integrity, and faithful stewardship of all that He has placed under my care; finding the sacred in the small and the beauty in the ordinary.”

To break it down for you…

I want my story to be one of a life lived by faith and obedience. I desire to be a woman of integrity. I want to be a good steward of my body, my time, my family, my home, and my influence. And I want to be faithful in the little things, finding God’s grace and beauty in the everyday.

I’m sure that my mission statement will grow and change as I grow and change, but having a mission statement helps me to live with purpose and intention in the day-to-day.

Cultivating Intention:

If you do not have a personal mission statement, I highly recommend that you take time to write one. If you are not quite sure where to begin, I encourage you to check out Inspired to Action. Kat has many free resources on writing a personal mission statement, setting and achieving goals, making time for personal retreats, and so much more. She is awesome!

I also highly recommend the e-book Tell Your Time by Amy Lynn Andrews. This is an excellent e-book about defining your roles and goals, and then making sure your schedule correctly reflects your priorities.

Cultivating Grace:

You may have been reading this and thinking to yourself, “I know who my children, my husband, my friends, my family, my church, and my community knows me to be and I don’t like it and I can’t escape it.”

My friend, I just want to encourage you that there is nothing holding you back from being the woman that the Father has created, called, and equipped you to be. Your past can be redeemed, your weaknesses made strong, and your future filled with hope. If you ever feel that your name and your reputation are beyond restoration, I encourage you to read the story of Paul’s conversion in the Book of Acts. God can use anybody for His glory and His purposes.

“Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come.” 2 Corinthians 5:17



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This post is Day 16 of the 31 day series I am writing on cultivating a life of intention and grace. For a complete index of posts in this series, click here. To read more 31 Days series, please visit The Nester.

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  1. Aw…thanks for sharing the resources. Also, I *LOVE* that you are finishing your 31 days series. Says so much about your character….and intentionality.

  2. hahaha, I love that you are going on with it! Great writing btw. I need to write my own mission statement as well….eventually…

  3. Ashley Ditto says:

    I am so excited I found your blog! It’s so beautiful and amazing! Can’t wait to read more. This post was much needed!!

  4. I swear if you were to ever write a book I’d be the first in line to buy it!!! I love that you share your heart with your readers in such an open and personal way. That is what makes all of us feel like we practically KNOW you!!!

    I’m currently in one of my re-evaluating periods (so glad to know that I’m not the only one who does that!) and this really spoke to me…thank you so much!

    “Your brand is simply who people know you to be. It is who your children, your husband, your friends, your family, your church, and your community knows you to be.”

    Have a great weekend!!!

  5. I bought Tell Your Time a few weeks ago…now I need to actually read it!

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